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Thursday, March 11, 2010

Reuters Issues New Mandate For Breaking News Items via Twitter,Etc


By Alicia Cruz
The Black Urban Times

Reuters has released A new "social media policy."
They've issued a sort of how-to for journalists: how and when to promote stories and share breaking news over social media networks. The policy includes a mandate to not "scoop the wire," or in laymans terms, we are not to break stories using our personal Twitter accounts anymore.

The policy states:
"We want to encourage you to use social media approaches in your journalism but we also need to make sure that you are fully aware of the risks -- especially those that threaten our hard-earned reputation for independence and freedom from bias or our brand. The recommendations below offer general guidance with more detailed suggestions for managing your presence on the most popular social networks."



Reuters suggested that we:
"Think before you post"
"Avoid raising questions about your freedom from bias"
This basically means we need to be stingy about what information we share by way of our twitter, facebook, myspace, digg and other social networking sites.

Reuters suggests we:
"Be transparent;" "If you use social networks for both professional and private activity then use separate accounts;" and "Seek the permission of your manager before setting up a professional presence on a social networking site."

Additionally, Reuters advises journalists on how, specifically, to manage a Twitter account, including how and what they are to tweet.

For example, journalists with Twitter accounts that are used for professional tweets should never tweet about private or personal things. That's actually a no-brainer if you ask me. Don't tweet breaking stories (this is considered scooping the wire and that's not cool if you're an AP employee and you're tweeting breaking news on your personal site first versus the news site).
This does not apply if you are 're tweeting' someone else's scoop.

OK, readers, fellow reporters, writers, journalists: What do you think of Reuters new news policies?

Media Outlets must credit The Black Urban Times www.theblackurbantimes.com twitter.com/thebutmsdotcom facebook.com/theblackurbantimes

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