Beyonce & Pepsi are perfect together!

Beyonce has signed a $50 million deal with Pepsi, The New York Times reports. The agreement includes traditional promotional appearances and a new commercial, but also the beverage company's investment in a number of the singer's creative projects.
Pepsi's move is in line with a trend toward content creation as advertisers seek new inroads into the music business and labels' marketing budgets continue to decline. Red Bull -- through its Red Bull Music Academy and Red Bull Media House -- has been funding original content for some time now, as have Scion and Converse.
Beyonce will appear in a new TV spot for Pepsi, a brand she has been involved with since 2002. Her previous ads have included Britney Spears, P!NK, Jennifer Lopez and David Beckham. She's also performing at the Super Bowl halftime show, which is sponsored by Pepsi.