Wednesday, January 27, 2010

201.net News: Soles4Soles Helping Haitians


Soles4Souls and Finish Line have joined forces to bring shoes to victims of the earthquake in Haiti.

Finish Line will help collect footwear to support Soles4Souls’ commitment to donate more than 1 million pairs of shoes to affected areas. Customers at Finish Line have the opportunity to drop off a gently worn pair of shoes. All donations will directly support relief efforts. The retailer will also offer a $5 discount on a new pair of footwear with the donation of a gently worn pair.

Soles4Souls has partnered with other relief organizations to transport and distribute the aid. Thirty containers of supplies, including footwear, clothing, food, water, and medical supplies are en route to Haiti.

"As we struggle to comprehend the magnitude of this disaster, we cannot forget how important basic necessities – such as shoes – will be in the ongoing rescue and rebuilding efforts," says Wayne Elsey, founder and CEO of Soles4Souls. "We deeply appreciate the longstanding support of our friends at Finish Line and their customers in helping us provide shoes to survivors and volunteers as they work in horrific conditions."

For more information on how to get involved and donate to the victims in Haiti, visit giveshoes.org.

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