Article written by Janell Hazelwood.
Tell the truth: When you saw the name Soulja Boy in the headline, you grimaced, right? After all, what could the average professional or entrepreneur learn from a guy who has blown his nose with $100 bills and flaunted his perceived wealth via a video showcasing money stuffed in shoe boxes and lavish diamond-encrusted pendants? (And let us not forget his infamous "shout out" to slave masters and controversial lyrics, which have received significant backlash.)
But on Oct. 29, the 20-year-old platinum-selling recording star--whose smash "Crank That (Soulja Boy)" made him one of the youngest artists to have a No. 1 single on Billboard's Hot 100--sat down withLee Hawkins of the Wall Street Journal to discuss how he used social media to expand his brand and ultimately, his profits. Despite his controversial missteps, such a discussion brings to light social media marketing strategies that could benefit almost any burgeoning entrepreneur or BE Nexter.
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