Players like Terrell Owens get it..they are the brand

By Ziti
Blkutimes




When you turn on the T.O. show, starring NFL player, Terrell Owens, you notice something. Its coming on in the summer and there's no stadium crowd or Madden's tv pencil writing.
The T.O. Show draws on the magnetic personality of Terrell Owens, an outspoken all star player, who also has a hit show on VH1. the show is a journey of sorts for TO, who keeps his audience intrigued with his lack of commitment to a team and romance. TO keeps a balance for his fans by giving them a look into his world and his insecurities

Chad OchoCinco, that's Chad 85 for my non spanish speaking tea party readers, is a 2pac, to TO's Will Smith demeanor. His brashness holds everyone's attention with his genius marketing on social networks like Twitter and video live streaming the show on ustream.com.

Ochocinco has another preference, light-skinned women. When did light-skinned or the love of them become a problem? As a fellow brother, Ochocinco is doing his best to build his brand and his appearance on @wendyshow and her disapproval of the lack of black women on the show only helps his ratings.
Another great thing that you notice in the credits is the name after executive producer, Terrell Owens.
Not only are the NFL players on the show as the stars, but they're behind the scenes as well.
As a NFL player's athletic prowess on the field begins to wain, they are at an advantage to build on a brand that keeps them on everyone's fantasy football rosters, that brand is themselves.