Reduces Circulation, Frequency; Staff Gets Pay Cuts, Four-Day Workweek
by Nat Ives
Published: February 11, 2009
NEW YORK (AdAge.com ) — Vibe magazine is cutting its paid circulation 25%, reducing its frequency to 10 issues a year from 12, and merging its print and digital editorial operations, all in the magazine industry’s latest response to the twin attacks by recession and new media.
In addition to internal restructuring, Vibe is avoiding layoffs by adopting a four-day workweek accompanied by 10% to 15% pay cuts for its employees.
But Vibe is also departing from the standard playbook by introducing a twice-a-year newsstand-only celebrity tabloid. It plans to increase the subscription price for its flagship. And it is avoiding layoffs by adopting a four-day workweek accompanied by 10% to 15% pay cuts for its employees. The new day off, at least to start, will be CLICK HERE.
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