Beyonce's Mom to Debut New Clothing Line at Wal-Mart
Tina Knowles isn't just Beyonce's mom, she's a designer taking her clothes to one of the biggest retailers in the world....Wal-Mart.
She recently spoke to Glamour magazine about her line, which is set to debut at Wal-Mart this weekend for under $20.
INTERVIEW
STF: How did a collaboration with Walmart come about? After designing for House of Dereon, Dereon, and HSN, what made you decide to go so mass Miss Tina: I actually wanted to reach a wide audience of women and of course Walmart has 3700 locations. I wanted to put it in a place where people go and buy it--a brick and mortar place that people could actually go and buy the line, as opposed to say HSN, which is a more limited audience. And because of the volume of sales they do, they're able to do it at a great price.
STF: What's the inspiration behind the line? Miss Tina: Well, what also attracted me to Walmart was that they were open to having extended sizes. We extended the sizes up to 20, with the hopes of continuing up a couple of sizes in the future. That was really important....MORE
No comments:
Post a Comment
We appreciates all comments and fosters free speech, however, keep in mind that we have young readers who peruse our site. Having said that, please refrain from using profane language, and know that flaming will not be tolerated. Spam will not be tolerated.
Tina Knowles isn't just Beyonce's mom, she's a designer taking her clothes to one of the biggest retailers in the world....Wal-Mart.
She recently spoke to Glamour magazine about her line, which is set to debut at Wal-Mart this weekend for under $20.
INTERVIEW
STF: How did a collaboration with Walmart come about? After designing for House of Dereon, Dereon, and HSN, what made you decide to go so mass
STF: What's the inspiration behind the line?Miss Tina: I actually wanted to reach a wide audience of women and of course Walmart has 3700 locations. I wanted to put it in a place where people go and buy it--a brick and mortar place that people could actually go and buy the line, as opposed to say HSN, which is a more limited audience. And because of the volume of sales they do, they're able to do it at a great price.
Miss Tina: Well, what also attracted me to Walmart was that they were open to having extended sizes. We extended the sizes up to 20, with the hopes of continuing up a couple of sizes in the future. That was really important....MORE