HHGS Exclusive: Endyra Denim "Kick Rocks" Fall Collection

I recently came across an up and coming clothing line by the name of "Endyra Denim". They are a rather unique line of clothing for the simple fact that they customize in hand painted clothing. They recently started screen printing a few of their designs which makes "Endyra Denim" available at a lower price point and to a broader audience. I am just now catching wind of this new clothing line but celebrities such as 50 Cent, Tony Yayo, Mims, DJ Kay Slay, Rockwilder and Just Blaze support and stand behind the brand.

Endyra Denim is also coming out with a new fall collection called "Kick Rocks". Check out a few pieces from that collection below:

This is their Double E logo tee.

This is the black thermal.

This is the purple "Kick Rocks" tee.

This is the yellow tee.

This is the red tee.

I'm loving the look! Check out what the owner of the clothing line (Ava Denera) had to say about the new collection below:

A mature and artistically evolved sentiment is the force behind the new Kick Rocks collection from Endyra Denim. Though the medium is slightly different, the message remains the same. “Endyra Denim has a signature look, elaborate bold colors and contoured abstract edges. We would like to continue with our collection being as fashion forward as we can, without losing our sense of identity”. The new collection seems to do exactly that.

These statement making pieces hold to Endyra Denim’s refined street-wear aesthetic,and the Kick Rocks message is a bold statement, in itself. Ava and Dee states that “The concept behind the design of this collection reflects people dealing with the peer pressure within their life; for example: teens dealing with everyday pressure of using drugs, alcohol and participating in sexual behavior. This phrase gives them a sense of empowerment, this is why we choose the ‘Kick Rocks’ design”. The phrase is street slang that evokes a ‘get with it or get lost attitude. The signature stick figure design symbolizes this mind-set perfectly.

And with that said, check out some runway footage from the line below:



Please feel free to post your thoughts on the new clothing line!