By: Kristopher Nabors
Kanye West released his sixth
studio album titled “Yeezus” on June 18th. The ten track album is bold,
controversial, and one of the most unique Hip-hop compositions to date. Yeezy
strategically takes shots at large corporations and infrastructures all while
venting his internal frustrations over deep baselines and distorted electric
sounds. The production used a wide variety of samples from Nina Simone to
Beenie man this provided the landscape for Yeezy’s lyricism. The uniqueness of
“Yeezus” can be thoroughly enjoyed if Yeezy’s lyrical expression is taken
without offense and fully understood as an artistic expression of societal
conflicts and erotic thoughts.
This well kept secret managed to be
the center of a unique marketing scheme. There was little to no publicity of
the album with only random viewings of “New Slaves” video spread across Europe and
the United States. One viewing held in Georgetown was jammed packed with people
from all walks of life. This unique method of marketing proved to be impactful
once first week sales were announced. Complex magazine reported, “Yeezus comes
out on top”. Yeezus sold a reported 328,800 copies outselling J.Cole, Mac
Miller, and Kelly Rowland. Given the unique way “Yeezus” was pieced together
each individual listener will have his or her own opinion as to what they
really think of another work of artistic musical expression by Kanye West.
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