By John Beifuss Music Television network executives are so enthusiastic about Craig Brewer’s made-in-Memphis MTV series “$5 Cover” — a rock-and-soul drama created as Internet programming for MTV New Media — that they’ve decided to air it on television in addition to presenting it online.
The series debuts on May 1. But Memphians will get to see the full 15 episodes of “$5 Cover” first, in a premiere screening tentatively set for 7 p.m. April 30 at the Malco Paradiso, 584 S. Mendenhall.Tickets, which are scheduled to go on sale next week, will be $10 each. The event is a benefit for the Indie Memphis Film Festival. MTV officials had not expected to air the series on TV. “It was not made or meant to be a TV series, but the quality is so good we’re putting it there,” said David Gale, executive vice president of MTV New Media. “Since it’s so cinematic, the experience on television is a really good one.” Beginning May 1 and continuing through the month, “$5 Cover” episodes, music videos and mini-documentaries and musicians’ profiles created by local filmmakers Sarah Fleming, Christopher Reyes and Brad Phelan of Live from Memphis and Alan Spearman of The Commercial Appeal can be found not just on the series’ Web site, fivedollarcover.com, but on such channels as MTV, MTV2 and the college campus-oriented mtvU. Some of the material also will appear on such sites as commercialappeal.com, livefrommemphis.com and memphistravel.com, the Web site of the Memphis Convention and Visitors Bureau.
The series debuts on May 1. But Memphians will get to see the full 15 episodes of “$5 Cover” first, in a premiere screening tentatively set for 7 p.m. April 30 at the Malco Paradiso, 584 S. Mendenhall.Tickets, which are scheduled to go on sale next week, will be $10 each. The event is a benefit for the Indie Memphis Film Festival. MTV officials had not expected to air the series on TV. “It was not made or meant to be a TV series, but the quality is so good we’re putting it there,” said David Gale, executive vice president of MTV New Media. “Since it’s so cinematic, the experience on television is a really good one.” Beginning May 1 and continuing through the month, “$5 Cover” episodes, music videos and mini-documentaries and musicians’ profiles created by local filmmakers Sarah Fleming, Christopher Reyes and Brad Phelan of Live from Memphis and Alan Spearman of The Commercial Appeal can be found not just on the series’ Web site, fivedollarcover.com, but on such channels as MTV, MTV2 and the college campus-oriented mtvU. Some of the material also will appear on such sites as commercialappeal.com, livefrommemphis.com and memphistravel.com, the Web site of the Memphis Convention and Visitors Bureau.
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