Marcus Jordan, Son of Michael Jordan, Chose to Wear His Father's Brand of Sneakers Despite His University's Adidas Deal
ABC NEWS Business Unit
Choosing to wear his legendary father's brand of footwear Wednesday night may have cost Marcus Jordan's college a multimillion-dollar sponsorship deal.
German sportswear giant Adidas won't follow through on a six-year, $3 million contract with the University of Central Florida after school basketball player Jordan, the son of NBA phenom Michael Jordan, donned Michael Jordan brand Nike sneakers at a UCF exhibition game last night, according to the Orlando Sentinel.
Regional Adidas representatives had reached an agreement with the university to allow Marcus Jordan to wear Nike shoes but higher-ranking adidas officials later balked at the deal, the newspaper reported today.
"We are disappointed to learn that Adidas has chosen to discontinue its relationship with UCF Athletics," associate director of athletics Joe Hornstein said in an e-mail today to ABCNews.com. "Once we receive official notice, we will be able to further respond."
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